Build Brand Recognition and Trust

What is the difference between Brand Identity and Visual Identity?

Brand identity encompasses the overall essence of your brand—what it stands for, its personality, voice, and how it connects with your audience on an emotional level. It includes elements like your mission, values, messaging, and positioning.

Visual identity, on the other hand, is the tangible expression of your brand identity. It includes the visual elements such as your logo, color palette, typography, imagery, and design styles that create a recognizable and cohesive look.

Together, they form a unified brand experience, with brand identity defining who you are and visual identity showing how you present that to the world.

View our Brand + Identity Portfolio