LOGO REDESIGN
Strategic logo redesign, keeping the same layout, but adding a new font and an area for pop-art textures in the word “on” in “Vision.”
The Vision on Fifteenth
The Vision on Fifteenth is a property under development in Pittsburgh’s Strip District. This project consists of a full rebrand and a slight redesign of the original logo to suit the new style.
Deliverables
- Branding
- Leasing Signage
- Augmented Reality Tour
- Motion Graphic Presentation
Goals
- Build brand awareness for the new development
- Generate leads and connect with prospective tenants
Team
- Zane Huggins / Art Director
- Raegan Ricer / Graphic Designer
- Burns Scalo Marketing Team / Client
COLOR PALETTE
CMYK + additional colors for a bright and exciting pop-art style.
TYPOGRAPHY
Acier and Acherus typefaces are paired for a fun yet professional style.
WEB DESIGN AND DEVELOPMENT
As a part of the Vision on Fifteenth’s awareness campaigns, we developed an augmented reality web application for in-person tours of the space before it is furnished.
DEVELOPMENT TOOLS
Coding Languages: HTML, SASS, JavaScript
Software: Reality Composer
INTEGRATED TOOLS
Augmented Reality tools which interact with live objects to add digital components.
