PRC Commercial
When Prudential Realty Company launched PRC Commercial, they needed a digital presence that matched their reputation as one of the region’s most trusted commercial real estate firms. We designed and developed a custom WordPress website that not only showcases their properties but also gives their team powerful tools to manage and update listings with ease.
Property Listings, Automated
At the core of the PRC site is LoopSync, our custom WordPress plugin that syncs property listings directly from PRC’s LoopLink feed. This automation ensures that the website always reflects the latest available spaces — no more manual updates, no risk of outdated information. Listings are structured with property detail pages, photo galleries, and filtering tools so visitors can quickly find what they need.
Built for Growth and Flexibility
We developed PRC’s website on WordPress with a flexible block-based framework, giving their team control over content and layouts without needing to touch code. Custom ACF blocks allow for rich property highlights, agent profiles, and market insights while maintaining consistency with PRC’s brand.
Streamlined Operations
Beyond property syncing, we integrated additional automations that reduce repetitive work for PRC’s staff. From integrated lead capture tools to SEO-ready meta data and property categorization, the site is designed to operate smoothly behind the scenes so the PRC team can focus on their clients.
Technology In Action
We built PRC’s site with a focus on design accuracy, time savings, and SEO performance.
AI Alt Text Generator
Alt text takes ~30 seconds per image, and with hundreds of photos, that time adds up quickly. Our AI-powered tool generates hundreds of alt texts in under five minutes — improving accessibility and SEO without slowing down the team.
LoopSync
Scraping content directly from LoopNet (a CoStar service for commercial property listings), LoopSync eliminates hours of manual entry. Adding properties typically takes ~30 minutes per listing; now, hundreds of properties are synced in under a minute.
AI Property Categorization
Our categorization system intelligently moves high-ticket properties to the top of results based on property type and building class, giving PRC’s top listings prime visibility while helping users discover relevant properties faster.
Related Web Design for Real Estate Insights
Introduction The New York City real estate industry represents one of the most vibrant and competitive markets globally, characterized by diverse property types, iconic landmarks, and dynamic economic factors, driving…
7 Examples of Single Property Real Estate Websites In our last blog post, I discussed how building a website to showcase a single property can be an incredibly powerful marketing…
