Cascade: Commercial Real Estate Branding

As part of a comprehensive initiative to rejuvenate and invigorate the property, our agency rebranded the commercial office building at 225 North Shore Dr. in Pittsburgh, PA as The Cascade for our client. This strategic rebranding effort was designed to create a fresh, dynamic identity that resonates with modern businesses and professionals. The larger revitalization of this property includes significant enhancements in its facilities and amenities, ensuring that The Cascade stands as a premier destination for commercial enterprise and innovation.

Timeline: Spring 2021
Role: Branding + UI/UX Consultancy
Client: Burns Scalo Real Estate

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Brand + Identity

To craft a logo that authentically reflects the water-themed name of the property and the cascading waterfall feature in its plaza, we employed a monochromatic blue color palette and organic water drop-like shapes. The shades of blue evoke a sense of tranquility and professionalism, aligning with the natural and serene aesthetic we aimed to convey. The water drop shapes are fluid and dynamic, symbolizing movement and flow, which mirror the cascading waterfall in the building’s plaza. This design choice not only reinforces the property’s identity as the Cascade but also creates a visually appealing and memorable brand image that resonates with tenants and visitors alike.

Commercial Real Estate Photography

Our commercial real estate photography services for the Cascade showcase the property’s available listings. High-quality images highlight the building’s modern amenities and distinctive features, helping to attract potential tenants and expedite the leasing process. Through our professional photography, we ensure that The Cascade stands out in a competitive market, making a lasting impression on prospective clients.