For Diamond Ridge, a commercial office development near Pittsburgh, PA, we designed the entire visual identity system and marketing tools, centering on a logo featuring a diamond contrasted with organic hill-like shapes. This design symbolizes the developers’ vision of merging workspaces with nature through outdoor spaces and walking trails, capturing the essence of a harmonious, productive environment.
Timeline: Spring 2021
Role: Branding + UI/UX Consultancy
Client: Burns Scalo Real Estate
We selected a color palette that echoed the Burns Scalo Real Estate brand while incorporating more organic, nature-inspired tones to reflect Diamond Ridge’s unique emphasis on blending workspaces with natural outdoor environments. By softening and diversifying the color scheme, we created a visual identity that felt both familiar and refreshingly new. Additionally, we used the Gotham font, consistent with the Burns Scalo brand, to maintain a cohesive and professional aesthetic across all branding materials. This thoughtful combination of elements ensured that Diamond Ridge not only stood out as a premier commercial development but also maintained a strong and recognizable link to its parent brand.
To market and lease the new Diamond Ridge development, we designed an extensive lookbook that showcases the property’s unique features and advantages. The lookbook includes detailed sections on onsite and local amenities, comprehensive property specifications, and clear site maps. It also highlights the development’s excellent accessibility to the Pittsburgh International Airport and downtown Pittsburgh, making it an invaluable tool for attracting potential tenants and ensuring a seamless leasing process.
