For Rising Creek 2, Tutto Gelato, a bakery and cafe with locations in West Virginia and Pennsylvania, we undertook a comprehensive branding initiative. Our work included crafting a distinctive logo, defining a vibrant color palette, and establishing typography guidelines to create a cohesive visual identity. Additionally, we contributed to the overall brand atmosphere by providing photography for their interior design, ensuring a consistent and appealing brand image across their establishments.
Client: Rising Creek 2, Tutto Gelato
Role: Brand Consultancy
Timeline: Spring 2021
Slate
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Orange
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Brown
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Green
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Blue
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The logo for Rising Creek 2, Tutto Gelato seamlessly blends the rustic outdoors aesthetic of Rising Creek’s original bakery with the Italian heritage of Tutto Gelato’s original location, creating a harmonious visual representation of the brand’s fusion. The color palette, inspired by nature and the warmth of Italian landscapes, features muted tones of turquoise, orange, brown, green, and turquoise, conveying a welcoming and authentic ambiance across the brand.
The Rising Creek 2, Tutto Gelato logo comes in versatile variations to suit various applications. The landscape version is optimized for digital platforms, the stacked version provides flexibility for apparel branding, and the seal version is designed for impactful use on signage, ensuring a consistent and adaptable brand presence across diverse mediums.
Above are the three concepts we presented to Rising Creek 2, Tutto Gelato for their co-branded location.
