The Riviera: Commercial Real Estate Branding

The Riviera is a commercial real estate development located in Pittsburgh’s Technology Center. This state of the art facility is fully wet-lab capable building enabling biotech and cancer research firms to conduct business in the facility. We worked with the property’s developer to brand and market the property to attract leading biotech and cancer research companies to lease space in the building.

Timeline: Spring 2021
Role: Branding Consultancy
Client: Burns Scalo Real Estate

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The Riviera
Commercial Real Estate Meets Life Science Branding

We worked with The Riviera’s developers and leasing teams to create a bio tech-centric brand identity. This included market positioning, brand messaging, and a visual identity consisting of a logo, color palette, typography, patterns, and motion graphics.