Burns Scalo Real Estate

Burns Scalo Real Estate is a luxury commercial real estate firm based in Pittsburgh, PA. They offer brokering, management, and development services to their clients and have been awarded Pittsburgh Business Time’s #1 Place to Work and is a is a two-time recipient of the NAIOP Developer of the Year title.

As a longtime creative partner to Burns Scalo Real Estate, we have conducted an agency rebrand, website rebuild, and various independent brands and campaigns for new real estate developments.

Timeline: 2020 – Present
Role: Branding + UI/UX Consultant

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Brand Identity

As Burns Scalo Real Estate’s creative partner, we helped in orchestrating a transformation that elevated the company into the realm of luxury real estate. Through meticulous industry benchmarking research, we enhanced brand communication and strategy, successfully repositioning Burns Scalo Real Estate as a premier brand in the market. This strategic shift not only drew in high-caliber clients but also propelled substantial growth in both sales and market share.

During the rebranding process, we oversaw the creation of a fresh visual identity that served as the foundation for a comprehensive suite of marketing collateral, promotional materials, a redesigned website, distinctive signage, environmental graphics, and professional documents. Collaborating with both external contractors and the in-house team, we guided the development of these branded materials and coordinated their seamless integration across various departments.

About Us Book

Burns Scalo Real Estate’s About Us Book showcases the agency’s team, services, and past accomplishments in a single, compelling marketing and promotional tool. This piece is tailored to introduce potential investors and high-profile renters to their brand and offerings.

Tools:

Adobe InDesign, Photoshop, Illustrator

UI/UX + Site Management

Upon completing the redesign of the visual identity as part of our broader rebranding strategy, we undertook the design of Burns Scalo’s new website. Collaborating with department leaders and securing executive approval, we crafted the sitemap and user flow. The interface was meticulously designed to align with the brand voice and visual identity, incorporating various photoshoots and filming sessions to produce the digital media featured on the site.

All development work was executed by our agency and has since been diligently maintained by our team for nearly three years.