West Virginia Scenic Trail Association

We partnered with the West Virginia Scenic Trails Association to revitalize their brand, designing a new logo and comprehensive brand guidelines to enhance their identity. Additionally, we created a sub-brand and logo for the Allegheny Long Trail, ensuring a cohesive yet distinctive visual presence for both initiatives.

Client: West Virginia Scenic Trails Association (WVST)
Role: Brand consultancy
Timeline: Spring 2023

Logo Design

The logo for the West Virginia Scenic Trails Association combines earthy greens, warm yellows, and a sky blue to reflect the natural beauty of the region, drawing inspiration from trails, sunsets, and rolling landscapes. Featuring bold serif typography that balances tradition with approachability, this design reinforces the brand’s connection to nature and its mission to inspire exploration and conservation.

Black
#000000

Dark Pine Green
#2c2f18

Oak Green
#14591d

Goldenrod Yellow
#ffc300

Brown
#673324

Mid Green
#92a338

Light Green
#badc83

Light Blue
#a5cbe6

Pale Blue
#dae8f1

Mid Yellow
#fff8ba

Light Yellow
#fff682

Pale Yellow
#fffae6

Color Palette

For the West Virginia Scenic Trails Association, we curated a color palette inspired by the natural beauty of the region, drawing from earthy tones, vibrant sunsets, and the hues of forested trails. This harmonious selection reflects the organization’s connection to nature and invites adventure through its visual identity.

Typography

For the new brand guide, we selected Fraunces, an ornate serif font, for its organic and timeless aesthetic, perfectly complementing the brand’s natural inspiration. Paired with Poppins for its industrial modernist feel, the combination creates a clean yet visually dynamic contrast that balances tradition with modernity.

View our Brand Identity Portfolio

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