The Carnegie Mellon University Corporate Startup Lab is an organization dedicated to equipping students with entrepreneurial tools and resources to facilitate the evolution of their ideas into prosperous companies. We have collaborated with the Corporate Startup Lab to enhance its branding and develop fresh promotional marketing materials, including banners, signage, booklets, and presentation graphics. Furthermore, we have worked in conjunction with their team to design their academic digital publications.
Timeline: April 2022 – Present
Role: Branding Consultancy
Client: Carnegie Mellon University Corporate Startup Lab
Artificial Intelligence For Applied Innovation (AI^2) is a brand campaign by the Corporate Startup Lab, where we delve into the exploration of AI technology and its potential impact on future entrepreneurship across diverse industries. Leveraging the color palette and font of the existing brand as our foundation, we crafted a typographic logomark that creatively merges and separates elements of the A and I glyphs using positive and negative space.
Corporate Startup Week is an event hosted by the Corporate Startup Lab, where entrepreneurs vie to refine their business pitch for the annual case competition. In previous years, potential investors and participants received a series of flyers detailing the event. For the 2023 event, we collaborated with the Corporate Startup Lab team to merge all individual flyers into a comprehensive promotional booklet, offering investors and competitors a singular, structured overview of the week’s schedule of events.
